We have today unveiled a new brand identity which sees a change to our trading name and a fresh new look logo which we hope you love as much as we do!
Going forward we will be known as Hostelling Scotland. Our new logo reflects the internationally recognised symbol for youth hostelling and the house, with its characteristic gable-end chimney, gives the pictorial a subtle hint of Scotland whilst the colour mirrors that of the Saltire.
The new identity follows on from extensive marketing research and reflects our commitment to understanding the needs of our members, guests and employees.
In addition, the objective with the brand refresh is to ensure hostelling remains attractive for all so that we continue to be recognised as the modern face of Scottish Hostelling. This also forms part of our strategic plan which includes recent key investment in our network with a £500K development of Aberdeen Youth Hostel in 2017 and a £2.1M refurbishment of Glen Nevis Youth Hostel which will be completed by early summer 2018.
We are proud of our extensive network of youth hostels across the country and to represent Hostelling International within Scotland. As a progressive organisation we offer great value, flexible accommodation, working with a team that provides expert local knowledge and a warm welcome for everyone. Please bear with us over the next few months as we roll out the new brand identity on signage, staff uniforms and print materials.
Our mission is and always has been to make more of Scotland more accessible to more people than anyone else; and especially young people. We exist for the benefit of all who wish to explore and discover our breath taking country, from cities to islands, beaches to hills and mountains and all points between.
We will always be Scottish Youth Hostels Association – this is our registered name but we will be known as Hostelling Scotland. We have been strong since 1931 and have much to celebrate in our history. Our ethos is as relevant today as it was when we were established 87 years ago and our charitable objectives remain core to everything we do. Our new name and logo fully embrace this.
Thank you for supporting our charity and we look forward to welcoming you to our youth hostels soon.
With best wishes
David Calder Margo Paterson
Chair of Board of Trustees Chief Executive Officer